Guinness coursework

Tipping point has been the to the highest degree talked about advert of recent times, partly to do with the amount of money spent on it yet mostly due to the amount of props and effect used. In this review I give snap various aspects of the ad including camera work, emblazon, setting, props and actors. oneness of the many shots used is the close up which emphasises legitimate(prenominal) aspects of the ad. The close up is used at the lucre to show the mans hand just before he pushes over the half maskes, this emphasises the importance of that particular action and it undoubtedly draws the spectators attention to it. other close up is excessively used later on in the ad to highlight certain expressions on spates faces & this changes the belief and the impetus of the ad. Alongside the close ups, the long shot has in any case been utilised in order to provide a panoramic view & to a fault gives the exact spatial social intercourse of the object or character in relatio n to the surroundings. The two shots mentioned above effectively communicate the mood and body language of the characters thereby igniting the interest of the viewing audience whilst making them more inquisitive.As removed as the colour is concerned the ad is given a time effect where the hues of the objects & buildings appear faded and languid out & makes the audience trace the product announce to its origin. It to a fault conveys that the product has a long relentless relationship with the audience & has been a part & component of their daily lives.Colours affect our moods and help us visualise the situation. Using right colours and tones leaves a lasting effect on beautys mind which fin onlyy results in them contemplating the purchase. The colours used are besides quite dull which wouldnt normally be associated with modernistic life therefore showing that the product has a history of serving the audience i.e. in the patriarchal days.Setting is real crucial to the char acter of the product. It helps viewers identify themselves with the product and creates a sense of belong and pride in being associated with the product. The setting seems to be in an old foreign village which magnate indicate that the product has reached out to people in other parts of the world and this whitethorn draw the product as being well cognize so people might want to chasten it. The setting may also invoke a sense of belonging as the village and its people are seem to be of a certain mould who are linked to the product, the audience may be drawn towards the product because of this.The props which accept been chosen also play an important image in making the ad a success. They deport been particularly chosen because they reconcile the characters life styles which seem to very ordinary and basic i.e. plain cardboard boxes save been used which indicates the chasteness of the village.However despite this simplicity the product seems to be an integral part of their lifestyle and I feel the props have been selected to compare with the big internal-combustion engine of Guinness at the end which is far from simple in terms of size and colour. obscure from these points, the undoubtedly most significant factor is the domino effect which the ad itself revolves around. The domino effect provides the ferment in the ad and its perfect synchronisation intrigues the viewer as well as making the ad memorable, therefore embedding an image of the product in the viewers minds.Another aspect of the advert is the actors whose actions and expressions provide the excitement and a sense of fun. The actors more or less react to the events in a similar way still they are all doing their own thing whether it is working in bakery or looking subsequently the livestock. The idea behind this is to show that no discipline what type of person or profession Guinness is or sothing all the locals have in common they all exhort together when the domino effect is ha ppening and also rejoice in sync as the glass of Guinness is filled.As well as the setting, the actors also contribute to a sense of belonging which attracts the viewer and makes them try the product. Also, the characters have been portrayed in much(prenominal) a way which makes them seem as they to some extent worship the product which may represent the love for Guinness buyers have around the world.Having reviewed and analysed the different features of the ad I believe that the its success has been largely due to the domino effect shown in the ad this has do the ad memorable and eye-catching. However, other factors like colour and setting have also made the ad a wonder. I am confident that applying these features to our adverts will surely increase the popularity of our product amongst the public.